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Red Bull Pole Position

We helped Red Bull give their Pole Position activation wiiings

When Red Bull and Creation Group brought their Pole Position hospitality activation to the British Grand Prix, they needed a frictionless accreditation, ticketing and access control solution that could integrate directly with Silverstone’s ticketing system. The Event Verse was engaged to deliver a secure, efficient, and fully branded experience that allowed guests and crew to focus on the excitement, not the entry process.

We developed and delivered a bespoke accreditation system through our AccredTix platform, designed specifically for the unique access requirements of Pole Position. Our team managed all crew and guest accreditation, on-site check-in, and RFID wristband issuance, ensuring total control over who entered and where.

To streamline the guest experience, we built a smart integration allowing Silverstone event tickets to be scanned and verified instantly meaning no separate credential or app was required. Guests with valid tickets were simply checked in and issued an RFID wristband on the spot, providing fast, seamless access to the activation.

Our Solutions

AccredTix Event Software

Bespoke Software Development

RFID Scanners

Ticketing Consulting & Advice

On-site Support

Results

Full-scale access management for crew and guests

RFID system enabling real-time verification and reporting

Integrated Silverstone ticket scanning meaning no additional ticket needed

On-site delivery managed by our team 

A flawless experience for attendees 

A secure, data-rich process for Red Bull

Get In Touch

Let’s Make It Happen

We thrive on partnership! Collaborating with producers, promoters, and brands to make complex events feel simple.
If you’re ready to streamline your operations, upgrade your tech, or elevate your artist experience, we’d love to hear from you.
Reach out today and let’s start building something incredible together.

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