Drake made history at the 2025 Wireless Festival in Finsbury Park, London, headlining all three nights from July 11–13 for the festival's 20th anniversary. This marked his first UK performance in six years, and he ensured it was unforgettable.
The Event Verse Artist Liaison team collaborated directly with the Drake’s Production team to ensure the seamless execution of this star-studded plan, taking care of every guest performer to guarantee an amazing on-site experience and flawless, on-time stage appearances across all three historic nights.
To showcase his diverse catalog, the Toronto rapper split each evening by genre: R&B, UK Rap/Hip-Hop, and Global/Afrobeats. To enhance the experience and celebrate the festival, he delivered an electrifying three-day reunion through a curated lineup of surprise guests that included collaborators like 21 Savage and UK giants like Skepta and Dave, alongside unexpected wildcards such as Vanessa Carlton and icons like Lauryn Hill and Vybz Kartel.
The Event Verse Artist Liaison team was responsible for overseeing Drake’s family, personal guests, and all on-stage talent. This involved comprehensive advance liaison, accreditation, and backstage hospitality. Dealing with constantly shifting, high-profile guestlists required us to maintain a fast pace and react quickly, coordinating closely with security to ensure the safe and smooth transition of all VIPs between FOH and BOH areas. We successfully delivered a seamless, high-energy experience at the core of the headline performance.